Platforms & Strategy
B2B and B2C shops, relaunches and migrations connected to ERP, inventory systems and marketplaces.
View projects →PLATFORMS × PROCESSES × ENTREPRENEURSHIP × AI
E-commerce is a system.
I build and develop digital sales models from the perspective of an e-commerce manager, former managing director and founder. I connect platforms, marketing, processes and AI with pragmatic delivery.
01 / LONG-STANDINGFrom hands-on setup to e-commerce leadership
02 / ENTREPRENEURIALFounding, management, ownership and exit
03 / B2B + B2CShops, marketplaces and sales models
04 / SYSTEMSPlatforms, migrations, ERP and processes
05 / PRACTICAL AITurning user problems into product requirements
Growth & Optimisation
SEO, SEA, UX, conversion and KPI management within their commercial context.
View case studies →Leadership & Delivery
Project leadership, teams and providers, shaped by operating responsibility and entrepreneurship.
Profile & experience →