PEDRO/KLEMT_Connect

02 / PROJECTS & CASE STUDIES

Responsibility in context. Results without theatre.

Six anonymised cases based only on verified responsibilities and outcomes.

01 / RESTRUCTURING

E-commerce restructuring and restart

Starting point
Acquisition from insolvency; structures analysed and stabilised.
My responsibility
Operational responsibility, teams and providers.
Approach
Clear responsibilities and KPIs; domain move, rebrand and shop migration.
Outcome
Scaled from zero to around 1,500 orders.
Systems & skills
Restructuring · KPIs · Leadership · Migration
02 / RELAUNCH

Shopware 5-to-6 relaunch and marketplace growth

Starting point
A B2C shop needed a platform change and closer marketplace integration.
My responsibility
Relaunch project lead and marketplace development.
Approach
Connected platform change, information architecture, UX and SEO; expanded Amazon, eBay and Otto.
Outcome
Around 30% online revenue growth through marketplace scaling.
Systems & skills
Shopware 5/6 · Marketplaces · SEO · UX
03 / CRM

CRM and process optimisation

Starting point
Shop, ERP, marketplace and service processes needed better integration.
My responsibility
Shop, data and process management; CRM rollout.
Approach
Optimised order management and connected marketplaces to ERP via middleware.
Outcome
Response time reduced from three-to-five days to one-to-two.
Systems & skills
CRM · ERP · Middleware · Oxid
04 / PERFORMANCE

SEA and SEO optimisation

Starting point
Paid and organic visibility required more systematic management.
My responsibility
Five-figure monthly SEA budget and technical/content SEO.
Approach
Campaign and process analysis with AI-supported optimisation.
Outcome
ROAS increased from approximately 4 to 8.
Systems & skills
SEA · SEO · KPIs · AI workflows
05 / ENTREPRENEURSHIP

Entrepreneurship and multichannel setup

Starting point
A trading business was developed into an e-commerce company.
My responsibility
Overall responsibility as founder, managing director and shareholder.
Approach
Connected online shop and marketplaces and built multichannel structures.
Outcome
Multi-year management and ownership; full exit in April 2026.
Systems & skills
Multichannel · Management · Sales · Processes
06 / CURRENT

International B2B commerce

Starting point
A new international digital B2B sales channel is being built.
My responsibility
Shop structure, assortment, content, SEO/SEA, UX and processes.
Approach
Building an IKAS shop and connecting the relevant workstreams.
Outcome
Currently in progress; no outcome metric published yet.
Systems & skills
IKAS · B2B · Content · SEO/SEA · UX