International B2B commerce
Building an international IKAS shop; responsible for structure, content, SEO/SEA, UX and digital sales processes.
01 / PROFILE & EXPERIENCE
Leadership experience. Entrepreneurial perspective. Close to delivery.
I develop e-commerce structures across their lifecycle: from the first sales channel through relaunch and growth to stabilisation, leadership and exit.
PERSON / PERSPECTIVE
Close to the work. Shaped by entrepreneurship.
My perspective connects in-house e-commerce roles with founding, managing-director and shareholder responsibility. I judge platforms and processes by how well they work in commercial reality.
My common thread
I connect platform and shop strategy with SEO, SEA, UX, content, inventory systems and the work of teams and service providers. Multiple ventures, operating management and shareholder responsibility shape my perspective.
Qualifications
State-certified Business AdministratorBusiness Information Systems · DQR level 6
E-Commerce Manager (IHK)Professional qualification
Online Marketing Manager (IHK)Professional qualification
FULL CV
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Camping gives me distance and new perspectives. Cooking combines craft and creativity with a direct result. E-commerce and emerging technologies remain genuine interests beyond individual projects.
CAREER TIMELINE
Experience in concrete stages.
Employers remain anonymised; responsibility and verified outcomes stay visible.
E-commerce consulting and own projects
Five-figure monthly SEA budget, ROAS from approximately 4 to 8, SEO, relaunch preparation, JTL and B2B WooCommerce.
Head of E-Commerce and operational site responsibility
Stabilised post-insolvency-acquisition structures, led teams and providers, and scaled from zero to around 1,500 orders.
E-commerce and marketplace management
JTL shop development, relaunch, information architecture, UX, SEO/SEA and marketplace onboarding.
E-commerce and SEO management
Led a Shopware 5-to-6 relaunch and achieved around 30% online revenue growth through marketplace scaling.
Shop, data and process management
Oxid shops, ERP and marketplace integrations, CRM rollout; service response time reduced from three-to-five days to one-to-two.
Founding, management and exit
Built a multichannel e-commerce company from a trading business; full exit in April 2026.
Managing an online retail company
Built and ran a Shopware store with Amazon and eBay connections.
Logistics and entry into e-commerce
Materials, shipping and logistics processes, plus the first online shop as an additional sales channel.